Monday, November 16 2015
Doesn’t sound right, does it? Having a company blog that’s not exclusively about, well… your company. Unfortunately, too many business’s believe this and rightfully so. It is your company, why shouldn’t your blog be about you. You’re aware of the benefits of blogging; Helps bring traffic to your site, builds communities, Engages customers and makes your business look like an industry expert. And it’s true, companies who blog have more returning visitors to their website. Likewise, companies who use social media get more online users to visit their blog. But too much “you” can scare away “them”.
So what’s the catch?
The catch is ask yourself what type of blogs do you subscribe to? What blogs do you read? Answer: blogs that draw your interest. Blogs that teach you about your industry.
Now ask yourself, what type of blogs do you NOT read? Answer: blogs where companies continuously push their products, tout their achievements, and try to get you to believe their hype can have the opposite affect. These types of blogs have the same me, me, me effect as a selfie.
So, what do you do? How do you publicize your business without lauding it. What else should your company blog be about if it’s not supposed to be just about your company?
Answer: Actually… make that two answers:
1) People return to your blog when know it’s a resource for valuable information, information they can use.
2) People will return to your blog if they know if you provide information they can’t get anywhere else.
Run a bank? Tell customers about best way to negotiate interest rates.
Work at a car dealership? Inform visitors how to search for a car loan.
Manage a tailor shop? What can you do at home to get out those hard-to-clean stains.
Remember you want people to come to your blog. Stats show that bounce rates are high when visitors don’t like, or don’t trust the content they’re viewing. Blogging is about providing content your customers can trust.