Tuesday, July 05 2016
In the last few years, Pinterest has quickly become one of the leading social media platforms to market your business. What was once a place to just browse travel photos and pin to your "dream board,” has now turned into a mecca for small business owners pinning clickable links - pictures that lead one way or another back to your business or blog.
Here are a few quick and easy ways you can utilize Pinterest to drive more traffic to your business and efficiently market yourself.
1. Add SEO keywords to your boards: Treat your board title, description, and category just like you would a blog post. Load it up with keywords and meta descriptions so people can easily find your boards and pins based on what they search for. Need help writing SEO infused keywords and descriptions? We offer many different writing services so you don’t have to deal with it. Check out our store for more information!
2. Network! I know, network on Pinterest? Trust us, it’s easier than you think and extremely helpful in driving traffic to your business. Join group boards that are relevant to your business and/or to what you’re selling. Also, follow, follow, follow. Type in keywords in the Pinterest search bar and follow every person who made a board under that keyword. Nine times out of ten they will follow you back. Bam- you just increased your business visibility and network tenfold.
3. Verify your website or blog. This legitimizes you to Pinterest users and you get access to Pinterest Analytics. Secondly, make sure you’re uploading pictures/pins directly from your website or blog so when someone sees that cute picture of your handmade jewelry you sell on Etsy, it leads them directly to buy it when they click.
Driving traffic to your business doesn’t have to be as difficult as it once was. Utilize awesome social media platforms like Pinterest and give the above tips a shot!